Being irrationally kind to other folks pays off in unexpected ways. Irrational as in - being nice to someone else above and beyond what seems logical and not expecting anything back but just because it's the right thing to do.
I decided to reach out to one of my customers and found out they were local. I showed up at their office with coffee just to thank them.
They've now sent me through all of their social media networks and have generated more sales than the $700 I just spent on paid advertising.