Dealing with Objections? Read this...

If you can reassure someone with this mindset that buying from you is smart and safe and risk-free, you will automatically close more sales.

discuss the real objections that are in most buyers’ minds. These are things like:

• "I don’t trust you"
• "I don’t believe this will get the results you say it will"
• "This sounds too good to be true"
• "If this works, I would have heard of this solution already"
• "Who says so besides you?"

Start to collect, document, and use:

• Client testimonials (letters are good; audio and video are even better)
• Awards and industry recognition of your product/service
• Press clippings and articles mentioning you or your clients using your product/service
• Objective, fact-based side-by-side comparisons with competing products/services
• Cost analyses and comparisons between using your product/service, using the competition, doing it themselves, and doing nothing

#fyi